Why do you feel this is a good statement? You may pick any company.
A good positioning statement is important, because it helps you and your customers narrow down your target market, your specific product and service and why it is better than your competitor. It is important for your positioning statement to be unique, so it is easily remembered and makes you stand out among competitors. It should also be believable and make a claim that is valid, as you want it to bring in customers, but also keep customers returning to buy more of your products.
Taco Bell has a perfect and simple positioning statement "think outside the bun." In this short statement, it gives an idea of the products sold and indicates why it is better than the competitor. With all the fast food restaurants throughout the country, Taco Bell is easily able to stand out, because it does not sell sandwiches on a bun, as every other fast food place does such as McDonalds, Burger King and Wendy's.
Taco Bell has also taken advantage...
Again, this is a unique offering, as Taco Bell is usually opened extended hours on the weekends until 3 or 4 a.m. With this positioning statement, they provide a perfect alternative to their competitors, again in a simple and memorable way.
Both of these are great examples, as they remind you of why Taco Bell is different than typical fast food. You can still eat fast, eat late and not have a sandwich. Taco Bell stands out with its marketing strategies offering a variety of foods and lengthier hours for its customers.
Resources:
Growth Connection, Good Examples of Positioning statement, retrieved at http://www.growthconnection.com/examples-of-positioning-statements.html
Chanpory Rith (May 13, 2009), Branding 101: How to write a position statement, retrieved on May 12, 2010 at: http://www.smbmarketingguide.com/brand-strategy/branding-101-how-to-write-a-positioning-statement/
